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.story-step:last-child{min-height:82vh}.is-enhanced .step-visual{display:none}.is-enhanced .story-stage{position:sticky;top:22px;align-self:start}.is-enhanced .step-copy h3{font-size:31px}footer{display:flex;justify-content:space-between;gap:20px;font-size:11px;color:#8798a5;padding-block:33px}.footer-dot{padding:0 9px;color:#b4c0ca}.no-js-note{color:var(--muted)}
@media(max-width:1150px){.container{width:calc(100% - 48px)}.site-header nav{gap:16px;font-size:12px}.brand>span{display:none}.hero-intro{gap:40px}.flow-scene{padding:26px;gap:19px;grid-template-columns:minmax(0,1fr) 140px minmax(0,1fr)}.reference-note{font-size:10px}.placement-heading h2{font-size:25px}.case-card{padding:21px}.case-top h3{font-size:14px}.metric{gap:14px}.metric strong{font-size:44px}.case-card table{font-size:12px}.story-layout.is-enhanced{grid-template-columns:.55fr 1.2fr;gap:28px}.story-stage{padding:18px}.story-nav>a{font-size:11px}.ad-comparison{gap:7px}.ad-comparison>div{padding:6px}.ad-comparison .ad-title{font-size:11px}.ad-comparison .ad-desc{font-size:10px}.idea-card{padding:11px}.idea-card h4{font-size:16px}.results-board{padding:15px}.results-table{font-size:11px}.results-table td:last-child{font-size:15px}.iteration-copy{padding:16px}.after-copy h4{font-size:20px}}
@media(max-width:1023px){.site-header nav{display:none}.hero-intro{grid-template-columns:1fr 290px}h1{font-size:61px;letter-spacing:-3.5px}.hero-description{font-size:16px}.offer-price{font-size:32px}.offer{padding-left:22px}.placement-heading{display:block}.reference-note{display:block;margin-top:9px}.flow-scene{grid-template-columns:minmax(0,1fr) 100px minmax(0,1fr);gap:15px}.diagram-label{font-size:10px}.journey-caption b{font-size:12px}.journey-caption>span{font-size:10px}.play-button{font-size:10px;padding:8px}.max-header{padding:10px 8px;gap:6px}.max-header b{font-size:11px}.max-header small{font-size:9px}.channel-avatar{width:28px;height:28px;font-size:12px}.ad-title{font-size:12px}.ad-desc{font-size:11px}.destination-copy>b{font-size:12px}.destination-copy>p{font-size:11px}.subscribe-outcome b{font-size:11px}.subscribe-outcome div>span{font-size:10px}.hero-after{font-size:11px;gap:18px;flex-wrap:wrap}.hero-after>a{margin-left:0}.case-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.case-top h3{font-size:16px}.case-card table{font-size:13px}.section-heading h2{font-size:38px}.section-aside p{font-size:13px}.tests-section .section-heading{display:block}.tests-section .section-heading h2{font-size:37px}.tests-intro{margin-top:22px}.tests-intro br{display:none}.story-step{grid-template-columns:1fr;gap:25px;padding-block:30px 40px}.step-copy{max-width:610px}.step-copy>p,.result-note,.step-copy h3{max-width:none}.step-copy h3{font-size:29px}.step-visual{padding:25px}.ideas-board{gap:15px}.idea-card{padding:18px}.idea-card h4{font-size:21px}.idea-card p{font-size:13px}.ad-comparison{gap:14px}.ad-comparison>div{padding:12px}.ad-comparison .ad-title{font-size:13px}.ad-comparison .ad-desc{font-size:11px}.ad-comparison .variant-label{font-size:11px}.results-table{font-size:14px}.results-table thead th{font-size:12px}.results-table td:last-child{font-size:19px}.result-insight p{font-size:14px}.results-table tbody th{max-width:none}.iteration-board{grid-template-columns:.8fr 1fr}.iteration-copy{padding:25px}.after-copy h4{font-size:26px}.video-copy b{font-size:16px}.video-copy>span{font-size:12px}.video-thumb{width:125px}.video-trigger{gap:18px}.video-action{font-size:12px}.video-action>span{margin-left:8px}}
@media(max-width:650px){.container{width:calc(100% - 32px)}.desktop{display:none}.mobile{display:block}.site-header{min-height:75px;gap:15px}.brand{font-size:20px;gap:8px}.brand svg{width:25px;height:25px}.header-contact{font-size:11px;padding:11px 12px;gap:12px}.hero{padding-top:33px}.hero-intro{display:block;margin-bottom:28px}.eyebrow{font-size:9px;letter-spacing:1px;margin-bottom:19px}h1{font-size:clamp(43px,10.8vw,64px);letter-spacing:-2.8px;line-height:1.05}.hero-description{font-size:16px;line-height:1.65;margin-top:20px}.offer{border:0;border-top:1px solid var(--line);padding:21px 0 0;margin-top:27px;display:grid;grid-template-columns:1fr 1fr;gap:0 14px}.offer-label{font-size:9px;letter-spacing:.7px;grid-column:1}.offer-price{grid-column:1;font-size:31px;margin:7px 0}.offer-price span{font-size:12px}.offer>p{grid-column:2;grid-row:1/3;font-size:11px;align-self:center;margin:0}.offer .button{grid-column:1/-1;margin-top:13px}.offer small{grid-column:1/-1;text-align:center;font-size:10px}.placement{border-radius:20px}.placement-heading{padding:24px 20px 0}.section-kicker{font-size:9px;letter-spacing:1.2px;margin-bottom:13px}.placement-heading h2{font-size:26px;line-height:1.2;letter-spacing:-.7px}.reference-note{font-size:11px;margin-top:12px}.flow-scene{grid-template-columns:1fr;gap:0;padding:22px 20px}.flow-column{width:100%;max-width:390px;margin:auto}.diagram-label{font-size:12px}.max-header{padding:12px;gap:9px}.max-header b{font-size:14px}.max-header small{font-size:11px}.channel-avatar{width:34px;height:34px;font-size:15px}.ad-title{font-size:15px}.ad-desc{font-size:12px}.ad-mark{font-size:11px}.ad-copy{padding:9px 10px 12px}.ad-action{font-size:13px}.source-screen,.target-screen{transform:none}.journey{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:20px 0 24px;max-width:390px;width:100%;margin:auto;text-align:left}.journey-path{display:none}.journey-caption{padding-left:25px;position:relative}.journey-caption:before{content:'↓';position:absolute;left:0;top:3px;font-size:24px;color:#7198c3}.journey-caption b{font-size:12px}.journey-caption>span{font-size:11px}.play-button{font-size:11px;margin-top:0;padding:10px}.destination-copy>b{font-size:15px}.destination-copy>p{font-size:12px}.destination-post>img{aspect-ratio:1.9}.subscribe-outcome b{font-size:13px}.subscribe-outcome div>span{font-size:11px}.flow-status{padding:0 21px 23px;align-items:start;font-size:12px}.flow-status .tiny-dot{margin-top:6px}.vk-icon{width:44px;height:44px;border-radius:11px;font-size:18px;letter-spacing:-1px;margin-top:4px}.flow-bottom{padding:16px 20px;display:block;font-size:10px}.flow-bottom a{display:block;margin-top:11px;font-size:12px}.hero-after{font-size:11px;display:flex;flex-direction:column;gap:8px;margin:19px 0 37px}.hero-after>a{margin-top:6px}.case-section{padding:37px 0}.section-heading{display:block;margin-bottom:23px}.section-heading h2{font-size:36px;letter-spacing:-1.3px}.section-aside{margin-top:20px}.section-aside p{font-size:13px}.section-aside p br{display:none}.demo-label{font-size:9px}.case-toolbar{display:block}.filters{gap:2px}.filters>button{font-size:12px;padding:10px 13px}.case-count{display:block;text-align:right;font-size:10px;margin-top:8px}.case-grid{grid-template-columns:1fr;gap:13px}.case-card{padding:23px}.case-top h3{font-size:17px}.metric{margin-block:27px 24px;gap:25px}.metric strong{font-size:51px}.metric>span{font-size:12px}.case-card table{font-size:13px}.cases-bottom{display:block}.cases-bottom p{font-size:11px}.cases-bottom .button{width:100%;margin-top:17px}.tests-section{padding-top:39px}.tests-section .section-heading h2{font-size:33px;letter-spacing:-1.3px}.tests-section .section-heading h2>span{display:block;margin-top:5px}.tests-intro{font-size:13px;margin-top:20px}.video-block{margin:25px 0 32px}.video-trigger{padding:13px;gap:13px;flex-wrap:wrap}.video-thumb{width:103px}.video-copy{flex:1;min-width:0}.video-copy b{font-size:15px;line-height:1.3}.video-copy>span{font-size:11px;line-height:1.5;margin-top:6px}.video-action{margin-left:116px;font-size:12px}.video-action>span{font-size:16px}#video-panel{padding:12px}.video-caption{font-size:10px}.story-step{padding:26px 0 31px;gap:22px}.step-label{font-size:11px;margin-bottom:14px}.step-copy h3{font-size:28px;letter-spacing:-.8px}.step-copy>p{font-size:14px;margin-top:16px;line-height:1.7}.result-note{margin-top:19px;gap:10px}.result-note>p{font-size:12px}.step-visual{padding:16px;border-radius:14px}.ideas-board{grid-template-columns:1fr;gap:10px}.idea-card{display:grid;grid-template-columns:82px 1fr;gap:0 14px;padding:14px}.idea-card .variant-label{grid-column:2;font-size:10px}.idea-card img{grid-column:1;grid-row:1/4;margin:0;align-self:center;aspect-ratio:1.2;object-fit:cover}.idea-card h4{font-size:18px;grid-column:2;margin-top:8px}.idea-card p{font-size:11px;grid-column:2;margin-top:6px}.ad-comparison{grid-template-columns:1fr;gap:16px;max-width:360px;margin:auto}.ad-comparison>div{padding:13px}.ad-comparison .variant-label{font-size:12px;min-height:0}.ad-comparison .ad-title{font-size:15px}.ad-comparison .ad-desc{font-size:12px}.ad-comparison .ad-mark{font-size:10px}.ad-comparison .ad-action{font-size:13px}.ad-comparison .max-ad{border-width:6px;margin-top:9px}.visual-note{font-size:11px;margin-top:15px}.results-board{padding:11px}.results-caption{font-size:13px;margin-bottom:15px}.results-table{font-size:10px}.results-table thead th{font-size:9px;padding:8px 3px}.results-table tbody th{font-size:10px;width:29%}.results-table tbody th,.results-table td{padding:12px 3px}.results-table td:last-child{font-size:13px}.result-insight{gap:15px;margin-top:13px;padding-top:15px;align-items:start}.result-insight strong{font-size:30px}.result-insight p{font-size:11px;line-height:1.6}.iteration-board{grid-template-columns:1fr}.iteration-board>img{min-height:0;aspect-ratio:2.5;object-fit:cover;height:auto}.iteration-copy{padding:20px}.after-copy h4{font-size:25px}.hypothesis-note{font-size:12px}footer{display:block;padding-block:26px;font-size:10px}footer>span{display:block}footer>span+span{margin-top:9px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.source-screen,.target-screen{transform:none!important}}
@media print{.container{width:100%}.site-header nav,.header-contact,.play-button,.filters,.button,.video-block,.story-stage{display:none!important}.story-layout.is-enhanced,.story-step{display:block!important}.is-enhanced .step-visual{display:block!important}.is-enhanced .story-step{min-height:0;padding:25px 0}.case-card,.step-visual{break-inside:avoid}.case-card[hidden]{display:block!important}body{background:white}.step-visual{margin-top:20px}.step-copy>p{max-width:none}}

/* Compact VK node belongs to the diagram, below the reader's transition. */
.vk-compact{max-width:235px;margin:31px auto 0;padding-top:21px;border-top:1px solid #d3dfec;text-align:center}
.vk-compact-heading{display:flex;gap:10px;align-items:center;justify-content:center}
.vk-compact .vk-icon{width:36px;height:36px;border-radius:9px;font-size:15px;letter-spacing:-1px;margin:0}
.vk-compact h3{font-size:18px;font-weight:600;letter-spacing:-.35px;white-space:nowrap}
.vk-compact p{font-size:14px;line-height:1.5;color:#617889;margin-top:10px}
.vk-feedback{display:block;color:#7c91a1;font-size:11px;margin-top:12px}
.flow-scene[data-flow='3'] .vk-compact .vk-icon{box-shadow:0 0 0 4px #cddff4;transition:box-shadow .3s}
@media(min-width:651px) and (max-width:1150px){.flow-scene{grid-template-columns:minmax(0,1fr) 170px minmax(0,1fr)}}
@media(max-width:650px){.journey{display:grid;grid-template-columns:1fr auto;gap:0 12px;padding-bottom:23px}.vk-compact{grid-column:1/-1;max-width:none;margin:20px 0 0;padding:16px 0 0 25px;text-align:left;display:grid;grid-template-columns:auto 1fr;column-gap:13px;align-items:center}.vk-compact-heading{justify-content:flex-start;grid-column:1;grid-row:1}.vk-compact h3{font-size:17px}.vk-compact p{grid-column:2;grid-row:1;font-size:13px;margin:0}.vk-feedback{grid-column:1/-1;margin-top:10px;font-size:10px}.vk-compact .vk-icon{width:30px;height:30px;border-radius:8px;font-size:13px}}
@media(max-width:380px){.vk-compact{padding-left:0;column-gap:10px}.vk-compact-heading{gap:7px}.vk-compact h3{font-size:16px}.vk-compact p{font-size:12px}}

/* Personal, open composition inspired by the existing Direct contact block. */
.personal-contact{display:grid;grid-template-columns:230px minmax(0,610px);gap:76px;align-items:center;justify-content:center;padding:80px 40px 70px;margin-top:16px;scroll-margin-top:28px}
.personal-photo{position:relative;width:220px;margin:0 auto}
.portrait-frame{padding:12px;background:#fff;border:1px solid #dfe5ec;border-radius:28px;transform:rotate(-4deg);box-shadow:0 13px 30px -20px #34587755}
.portrait-frame img{aspect-ratio:1;object-fit:cover;border-radius:18px}
.personal-badge{position:absolute;right:-19px;bottom:0;background:#dfe9fc;border:1px solid #cedcf5;border-radius:8px;transform:rotate(3deg);padding:9px 13px;font-size:11px;color:#365d95;white-space:nowrap}
.personal-copy .section-kicker{font-size:9px;letter-spacing:1.5px;color:#6580a1;margin-bottom:18px}
.personal-copy h3{font-size:43px;line-height:1.1;font-weight:600;letter-spacing:-1.5px}
.personal-copy>p{font-size:15px;line-height:1.8;color:#617786;margin-top:22px;max-width:560px}
.personal-note{display:block;color:#8193a1;font-size:12px;margin-top:12px}
.personal-actions{display:flex;align-items:center;gap:31px;flex-wrap:wrap;margin-top:28px}
.personal-primary{display:inline-flex;gap:25px;align-items:center;min-height:44px;font-size:14px;font-weight:600;color:var(--blue)}
.personal-primary>span{font-size:25px;font-weight:400;transition:transform .2s}
.personal-primary:hover>span{transform:translateX(4px)}
.personal-channel{font-size:12px;color:#71869a;border-bottom:1px solid #c9d6e3;padding:8px 0;display:inline-flex;gap:12px;align-items:center}
.personal-channel:hover{color:var(--blue)}
@media(max-width:1023px){.personal-contact{grid-template-columns:185px 1fr;gap:43px;padding:60px 20px}.personal-photo{width:180px}.portrait-frame{padding:10px;border-radius:23px}.portrait-frame img{border-radius:15px}.personal-badge{font-size:10px;right:-10px;padding:8px 10px}.personal-copy h3{font-size:35px}.personal-copy>p{font-size:14px}.personal-actions{gap:10px 25px;margin-top:22px}}
@media(max-width:650px){.personal-contact{grid-template-columns:1fr;gap:33px;padding:48px 7px 34px;justify-content:start}.personal-photo{width:163px;margin:0 0 0 5px}.personal-badge{right:-35px}.personal-copy h3{font-size:35px;letter-spacing:-1px}.personal-copy .section-kicker{font-size:8px;letter-spacing:1px;margin-bottom:15px}.personal-copy>p{font-size:14px;line-height:1.75;margin-top:18px}.personal-note{font-size:11px}.personal-actions{gap:7px 27px;margin-top:22px}.personal-primary{font-size:14px}.personal-channel{font-size:12px}}